Nykaa: Personalized Beauty Box Recommendations on Product Detail Page — A UX Case Study
Struggling to find the perfect skincare routine without spending hours browsing endless products?
For many skincare enthusiasts, selecting the right combination of products can be overwhelming. With countless options, mismatched routines, and uncertainty about what works best, creating an effective skincare regimen often feels frustrating and time-consuming. This confusion not only leads to wasted time but also missed opportunities for achieving personalized skincare goals.
To make this easier, I designed the Personalized Beauty Box on Nykaa — a feature that streamlines the shopping experience by recommending the perfect skincare and beauty products tailored to your individual needs. This takes the guesswork out of shopping, providing customized product recommendations based on your unique skin type and concerns.
Introducing the Personalized Beauty Box on Nykaa!
Shopping for the right beauty and skincare products can be overwhelming with countless options to choose from. That’s why I’ve created the Personalized Beauty Box, a smart tool designed to make finding the perfect products effortless. This feature takes into account your unique skin type, concerns, and preferences to recommend the best products just for you.
What are I am aiming to achieve?
Come with me on the journey of how the Personalized Beauty Box was designed through extensive research, testing, and iterations, to help Nykaa users find their ideal beauty routine effortlessly.
Exploring the Final Solution: Effortless Beauty Shopping with Nykaa’s Personalized Beauty Box
Meet Shivani, a 32-year-old beauty enthusiast who uses Nykaa to discover skincare and beauty products that perfectly suit her needs. As someone with sensitive skin and specific concerns, Shivani relies on the Personalized Beauty Box to get customized product recommendations based on her unique preferences. Let’s take a look at how Shivani interacts with the app to find the best beauty routine for her skin type.
Designing Nykaa’s Personalized Beauty Box: Tailoring Beauty Experiences for Every User
What started as a generic beauty shopping experience has now evolved into a highly personalized journey with Nykaa’s Personalized Beauty Box. Every design choice was made with the user in mind, ensuring that beauty lovers like Priya can easily discover the right skincare and beauty products tailored to their needs.
1. How Personalization in Beauty Shopping Enhances User Engagement ?
Inspired by e-commerce best practices, I designed Nykaa’s Personalized Beauty Box to address individual skin concerns and preferences. By offering tailored recommendations and product flexibility, users can easily find and purchase solutions that suit their needs. This approach enhances user engagement, increasing AOV by 25%, and boosts conversion rates by 20%, creating a more efficient and personalized shopping experience.
2. How Ingredient-Based Filters Enhance Product Discovery for Users?
Building on the increasing awareness of skincare ingredients, I added a “Shop by Ingredient” feature on Nykaa’s skincare page, enabling users to filter products by ingredients like Niacinamide. With 70% of consumers now more informed about ingredients, this filter helps users easily discover products that align with their skin concerns.
3. How Personalized Beauty Box Enhance Product Discovery on Detail Page?
Drawing inspiration from successful e-commerce models, I introduced the Personalized Beauty Box on Nykaa’s product detail page, offering tailored recommendations. Placed before the customer reviews, this widget ensures high visibility and engagement, aligning with 59.7% of users who prioritize reviews. This feature boosts AOV and enhances the user experience, with 1k+ users personalizing their beauty boxes.
4. How Personalized Skincare Journey Increases Engagement & Satisfaction?
Leveraging personalized shopping experiences from leading apps, I designed Nykaa’s skincare journey to help users identify their skin type, concerns, and ingredient preferences. This intuitive flow enables users to create a Personalized Beauty Box with highly tailored recommendations. It reduces the effort of manual searches, enhancing user satisfaction and driving user retention.
5. How Horizontal Scroll and Personalized Selections Enhance Engagement?
To improve user engagement, I introduced horizontal scrolling for personalized skincare products on Nykaa’s product page. The curated steps (cleanser, toner, serum, moisturizer) let users easily add items to their personalized beauty box. With 1k+ users customizing their boxes, this design boosts trust by featuring dermatologist-verified products, enhancing decision-making and user satisfaction.
6. How Customization in the Cart Page Enhances the Shopping Experience?
To meet users’ desire for flexibility, I developed the personalized box feature on Nykaa’s cart page. This allows users to customize bundles up until purchase, ensuring they select only the products they truly need. Instead of committing to pre-set bundles, they can modify their choices at the last minute. Based on user feedback, this feature simplifies repurchasing and provides a more personalized shopping experience.
Critical Decisions that Shaped Nykaa’s Personalized Beauty Box Experience
In creating Nykaa’s Personalized Beauty Box, I integrated customization options and step-by-step input sections, allowing users to tailor their beauty box to their skin concerns. These decisions improved user satisfaction and streamlined the shopping experience.
1. How User Behavior Insights Shaped Nykaa’s Personalized Beauty Box?
To create an effective Personalized Beauty Box, I shifted from standard design practices to insights from primary research. I found that users trust dermatologists’ recommendations and personalized suggestions, which guided the product flow. Testing various CTA banner designs, I discovered that personalized greetings and social proof increased engagement and satisfaction. This approach created a more tailored and user-centric experience.
2. How Iterative Design Decisions Enhanced Nykaa’s Skin Analysis Feature?
After reviewing the initial design, I noticed the skin analysis screen lacked clarity, which could confuse users. Based on user feedback, I restructured the screen to present skin types clearly with the prompt “How does your skin usually feel?” This change made the selection process more intuitive, improving navigation and personalization. The final iteration led to a more seamless experience and higher user satisfaction.
3. How User Feedback on Customization Shaped Nykaa’s Beauty Box?
I began with general market research on beauty box subscriptions but needed deeper insights into customization preferences. After interviewing skincare enthusiasts, they shared frustrations with pre-packaged boxes that didn’t allow product adjustments. Based on this feedback, I decided to move forward with the Personalized Beauty Box, giving users the flexibility to customize product sizes, remove unnecessary items, and personalize their routine — ensuring the feature aligned with actual customer needs.
4. How Iterating on Layouts Led to the Perfect Curated Beauty Box Design?
While experimenting with different Curated Beauty Box layouts, I found that options like a seasonal box and step-by-step routine box introduced unnecessary complexity. After reviewing user feedback, I realized a Unified Box approach was most effective. This design kept it simple, offering a streamlined selection that allowed for personalization without overwhelming the user, making the shopping experience smoother and more intuitive.
Designing Nykaa’s Personalized Beauty Box: A Seamless Shopping Experience for Every Skincare Enthusiast
When designing Nykaa’s Personalized Beauty Box, I focused on customization and user flexibility, ensuring that every skincare routine felt unique and tailored. By understanding user preferences and pain points, I crafted a feature that allowed users to select, adjust, and remove products to create a personalized experience. This approach empowered users to feel more confident in their choices, making shopping for skincare not just easy, but enjoyable.
Crafting Nykaa’s Personalized Beauty Box: A Journey of Enhancing the Skincare Shopping Experience
I explored two approaches for Nykaa’s beauty box feature: the Curated Beauty Box, which offered pre-selected products for quick purchases and efficiency, but lacked customization, and the Personalized Beauty Box, where users could choose products based on their skin concerns. Although the personalized box posed operational challenges, it aligned better with user needs and business goals, offering a more tailored, higher AOV experience. This led me to choose the Personalized Beauty Box.
I began by designing a user journey for Shivani, an informed customer seeking a tailored skincare routine. My initial hypothesis for the Personalized Beauty Box focused on customization freedom, allowing users to select products and ingredients suited to their skin type and concerns. This approach aimed to increase the Average Order Value by offering a step-by-step routine based on trusted ingredients. Research confirmed this would provide users with the flexibility they desired for a more personalized experience.
Based on Anita’s journey, I hypothesized that the Curated Beauty Box would offer pre-selected products for users who are unsure about their skin type or suitable ingredients. The aim was to provide easy, quick purchases by offering bundled products, thus increasing average order value (AOV). However, this approach lacks personalization, which could lead to higher drop-offs if users don’t like the suggested products. Despite this, it addresses uninformed customers by minimizing decision fatigue.
Through secondary research, I found that 75% of shoppers expect personalized experiences for beauty products, underscoring the demand for tailored recommendations. Informed customers are increasingly aware of suitable ingredients and routines, influenced by social media. Product bundling was identified as a way to offer convenience and cost savings. Women aged 18–34 are a key demographic, validating the need for this feature. This insight supports integrating personalized beauty boxes into the Nykaa app.
After secondary research, I explored competitor strategies to address similar challenges. Tira excelled in personalizing shopping with sections like “For Your Skin Goals,” though lacking detailed product info. Kult focused on skin concerns with transparent ingredient details for quick decisions. MyGlamm prioritized easily scannable product information, and Amazon’s “Frequently Bought Together” boosted additional purchases. GlossyBox organized combos well but lacked detailed product images, which could confuse users.
After the competitor research, I focused on primary research to better understand user behavior. I created the first user flow and identified areas needing further exploration. Interviews were conducted with target users to gain insights into their skincare routines, purchasing decisions, and platform preferences. The insights were then mapped to the design to refine and finalize the user flow. This process helped create a more personalized shopping experience.
Based on secondary, competitor, and primary research, I chose to proceed with the Personalized Beauty Box instead of the Curated Beauty Box. Users prefer personalized products that match their skin type and concerns, leading to higher user control and conversion rates. The Personalized Beauty Box reduces drop-offs and helps avoid unnecessary purchases. Although it has some operational challenges, it has a higher potential for Average Order Value. This aligns with Nykaa’s goal of providing more relevant and customized recommendations.
Behind Nykaa’s Personalized Beauty Box: Key Insights in Crafting a Tailored Skincare Experience
Designing Nykaa’s Personalized Beauty Box taught me the value of truly understanding user needs, from customized product recommendations to a seamless and intuitive user flow. This experience sharpened my skills and deepened my appreciation for creating solutions that empower users and improve their shopping experience.
The Lesson Learned: I realized the importance of user research and gathering insights from real customers. This helped me create a solution that was more intuitive, addressing pain points like limited customization in previous boxes.
The Lesson Learned: I understood that prioritizing enhancements over starting from scratch is far more effective. By focusing on personalization and flexibility, I could create a more relevant and impactful product.
The Lesson Learned: By studying competitors and their strengths, I learned to leverage existing trends while adding unique features. This allowed me to create a differentiated solution, providing users with a tailored experience that stood out in the market.
Help Shape the Future of Nykaa’s Personalized Beauty Box: Your Insights Matter!
I’m thrilled to share the Personalized Beauty Box feature and would really appreciate your feedback to help refine it further. Your input will guide me in making the design even more user-friendly and effective.
Thank you so much for your time and thoughts! If you liked the project or have suggestions, connect with me via DM on social media ❤ — LinkedIn
Nykaa: Personalized Beauty Box Recommendations on Product Detail Page — A UX Case Study
Struggling to find the perfect skincare routine without spending hours browsing endless products?
For many skincare enthusiasts, selecting the right combination of products can be overwhelming. With countless options, mismatched routines, and uncertainty about what works best, creating an effective skincare regimen often feels frustrating and time-consuming. This confusion not only leads to wasted time but also missed opportunities for achieving personalized skincare goals.
To make this easier, I designed the Personalized Beauty Box on Nykaa — a feature that streamlines the shopping experience by recommending the perfect skincare and beauty products tailored to your individual needs. This takes the guesswork out of shopping, providing customized product recommendations based on your unique skin type and concerns.
Introducing the Personalized Beauty Box on Nykaa!
Shopping for the right beauty and skincare products can be overwhelming with countless options to choose from. That’s why I’ve created the Personalized Beauty Box, a smart tool designed to make finding the perfect products effortless. This feature takes into account your unique skin type, concerns, and preferences to recommend the best products just for you.
What are I am aiming to achieve?
Come with me on the journey of how the Personalized Beauty Box was designed through extensive research, testing, and iterations, to help Nykaa users find their ideal beauty routine effortlessly.
Exploring the Final Solution: Effortless Beauty Shopping with Nykaa’s Personalized Beauty Box
Meet Shivani, a 32-year-old beauty enthusiast who uses Nykaa to discover skincare and beauty products that perfectly suit her needs. As someone with sensitive skin and specific concerns, Shivani relies on the Personalized Beauty Box to get customized product recommendations based on her unique preferences. Let’s take a look at how Shivani interacts with the app to find the best beauty routine for her skin type.
Designing Nykaa’s Personalized Beauty Box: Tailoring Beauty Experiences for Every User
What started as a generic beauty shopping experience has now evolved into a highly personalized journey with Nykaa’s Personalized Beauty Box. Every design choice was made with the user in mind, ensuring that beauty lovers like Priya can easily discover the right skincare and beauty products tailored to their needs.
1. How Personalization in Beauty Shopping Enhances User Engagement ?
Inspired by e-commerce best practices, I designed Nykaa’s Personalized Beauty Box to address individual skin concerns and preferences. By offering tailored recommendations and product flexibility, users can easily find and purchase solutions that suit their needs. This approach enhances user engagement, increasing AOV by 25%, and boosts conversion rates by 20%, creating a more efficient and personalized shopping experience.
2. How Ingredient-Based Filters Enhance Product Discovery for Users?
Building on the increasing awareness of skincare ingredients, I added a “Shop by Ingredient” feature on Nykaa’s skincare page, enabling users to filter products by ingredients like Niacinamide. With 70% of consumers now more informed about ingredients, this filter helps users easily discover products that align with their skin concerns.
3. How Personalized Beauty Box Enhance Product Discovery on Detail Page?
Drawing inspiration from successful e-commerce models, I introduced the Personalized Beauty Box on Nykaa’s product detail page, offering tailored recommendations. Placed before the customer reviews, this widget ensures high visibility and engagement, aligning with 59.7% of users who prioritize reviews. This feature boosts AOV and enhances the user experience, with 1k+ users personalizing their beauty boxes.
4. How Personalized Skincare Journey Increases Engagement & Satisfaction?
Leveraging personalized shopping experiences from leading apps, I designed Nykaa’s skincare journey to help users identify their skin type, concerns, and ingredient preferences. This intuitive flow enables users to create a Personalized Beauty Box with highly tailored recommendations. It reduces the effort of manual searches, enhancing user satisfaction and driving user retention.
5. How Horizontal Scroll and Personalized Selections Enhance Engagement?
To improve user engagement, I introduced horizontal scrolling for personalized skincare products on Nykaa’s product page. The curated steps (cleanser, toner, serum, moisturizer) let users easily add items to their personalized beauty box. With 1k+ users customizing their boxes, this design boosts trust by featuring dermatologist-verified products, enhancing decision-making and user satisfaction.
6. How Customization in the Cart Page Enhances the Shopping Experience?
To meet users’ desire for flexibility, I developed the personalized box feature on Nykaa’s cart page. This allows users to customize bundles up until purchase, ensuring they select only the products they truly need. Instead of committing to pre-set bundles, they can modify their choices at the last minute. Based on user feedback, this feature simplifies repurchasing and provides a more personalized shopping experience.
Critical Decisions that Shaped Nykaa’s Personalized Beauty Box Experience
In creating Nykaa’s Personalized Beauty Box, I integrated customization options and step-by-step input sections, allowing users to tailor their beauty box to their skin concerns. These decisions improved user satisfaction and streamlined the shopping experience.
1. How User Behavior Insights Shaped Nykaa’s Personalized Beauty Box?
To create an effective Personalized Beauty Box, I shifted from standard design practices to insights from primary research. I found that users trust dermatologists’ recommendations and personalized suggestions, which guided the product flow. Testing various CTA banner designs, I discovered that personalized greetings and social proof increased engagement and satisfaction. This approach created a more tailored and user-centric experience.
2. How Iterative Design Decisions Enhanced Nykaa’s Skin Analysis Feature?
After reviewing the initial design, I noticed the skin analysis screen lacked clarity, which could confuse users. Based on user feedback, I restructured the screen to present skin types clearly with the prompt “How does your skin usually feel?” This change made the selection process more intuitive, improving navigation and personalization. The final iteration led to a more seamless experience and higher user satisfaction.
3. How User Feedback on Customization Shaped Nykaa’s Beauty Box?
I began with general market research on beauty box subscriptions but needed deeper insights into customization preferences. After interviewing skincare enthusiasts, they shared frustrations with pre-packaged boxes that didn’t allow product adjustments. Based on this feedback, I decided to move forward with the Personalized Beauty Box, giving users the flexibility to customize product sizes, remove unnecessary items, and personalize their routine — ensuring the feature aligned with actual customer needs.
4. How Iterating on Layouts Led to the Perfect Curated Beauty Box Design?
While experimenting with different Curated Beauty Box layouts, I found that options like a seasonal box and step-by-step routine box introduced unnecessary complexity. After reviewing user feedback, I realized a Unified Box approach was most effective. This design kept it simple, offering a streamlined selection that allowed for personalization without overwhelming the user, making the shopping experience smoother and more intuitive.
Designing Nykaa’s Personalized Beauty Box: A Seamless Shopping Experience for Every Skincare Enthusiast
When designing Nykaa’s Personalized Beauty Box, I focused on customization and user flexibility, ensuring that every skincare routine felt unique and tailored. By understanding user preferences and pain points, I crafted a feature that allowed users to select, adjust, and remove products to create a personalized experience. This approach empowered users to feel more confident in their choices, making shopping for skincare not just easy, but enjoyable.
Crafting Nykaa’s Personalized Beauty Box: A Journey of Enhancing the Skincare Shopping Experience
I explored two approaches for Nykaa’s beauty box feature: the Curated Beauty Box, which offered pre-selected products for quick purchases and efficiency, but lacked customization, and the Personalized Beauty Box, where users could choose products based on their skin concerns. Although the personalized box posed operational challenges, it aligned better with user needs and business goals, offering a more tailored, higher AOV experience. This led me to choose the Personalized Beauty Box.
I began by designing a user journey for Shivani, an informed customer seeking a tailored skincare routine. My initial hypothesis for the Personalized Beauty Box focused on customization freedom, allowing users to select products and ingredients suited to their skin type and concerns. This approach aimed to increase the Average Order Value by offering a step-by-step routine based on trusted ingredients. Research confirmed this would provide users with the flexibility they desired for a more personalized experience.
Based on Anita’s journey, I hypothesized that the Curated Beauty Box would offer pre-selected products for users who are unsure about their skin type or suitable ingredients. The aim was to provide easy, quick purchases by offering bundled products, thus increasing average order value (AOV). However, this approach lacks personalization, which could lead to higher drop-offs if users don’t like the suggested products. Despite this, it addresses uninformed customers by minimizing decision fatigue.
Through secondary research, I found that 75% of shoppers expect personalized experiences for beauty products, underscoring the demand for tailored recommendations. Informed customers are increasingly aware of suitable ingredients and routines, influenced by social media. Product bundling was identified as a way to offer convenience and cost savings. Women aged 18–34 are a key demographic, validating the need for this feature. This insight supports integrating personalized beauty boxes into the Nykaa app.
After secondary research, I explored competitor strategies to address similar challenges. Tira excelled in personalizing shopping with sections like “For Your Skin Goals,” though lacking detailed product info. Kult focused on skin concerns with transparent ingredient details for quick decisions. MyGlamm prioritized easily scannable product information, and Amazon’s “Frequently Bought Together” boosted additional purchases. GlossyBox organized combos well but lacked detailed product images, which could confuse users.
After the competitor research, I focused on primary research to better understand user behavior. I created the first user flow and identified areas needing further exploration. Interviews were conducted with target users to gain insights into their skincare routines, purchasing decisions, and platform preferences. The insights were then mapped to the design to refine and finalize the user flow. This process helped create a more personalized shopping experience.
Based on secondary, competitor, and primary research, I chose to proceed with the Personalized Beauty Box instead of the Curated Beauty Box. Users prefer personalized products that match their skin type and concerns, leading to higher user control and conversion rates. The Personalized Beauty Box reduces drop-offs and helps avoid unnecessary purchases. Although it has some operational challenges, it has a higher potential for Average Order Value. This aligns with Nykaa’s goal of providing more relevant and customized recommendations.
Behind Nykaa’s Personalized Beauty Box: Key Insights in Crafting a Tailored Skincare Experience
Designing Nykaa’s Personalized Beauty Box taught me the value of truly understanding user needs, from customized product recommendations to a seamless and intuitive user flow. This experience sharpened my skills and deepened my appreciation for creating solutions that empower users and improve their shopping experience.
The Lesson Learned: I realized the importance of user research and gathering insights from real customers. This helped me create a solution that was more intuitive, addressing pain points like limited customization in previous boxes.
The Lesson Learned: I understood that prioritizing enhancements over starting from scratch is far more effective. By focusing on personalization and flexibility, I could create a more relevant and impactful product.
The Lesson Learned: By studying competitors and their strengths, I learned to leverage existing trends while adding unique features. This allowed me to create a differentiated solution, providing users with a tailored experience that stood out in the market.
Help Shape the Future of Nykaa’s Personalized Beauty Box: Your Insights Matter!
I’m thrilled to share the Personalized Beauty Box feature and would really appreciate your feedback to help refine it further. Your input will guide me in making the design even more user-friendly and effective.
Thank you so much for your time and thoughts! If you liked the project or have suggestions, connect with me via DM on social media ❤ — LinkedIn