Aadhavan M

Product Designer

User Journey Mapping

Mapped the end-to-end journey of users managing their laundry in shared spaces โ€“ uncovered pain points in physical handling, sorting, and hygiene, leading to a more thoughtful redesign.

For the Laundry Basket Redesign project, I conducted contextual research and mapped the user journey of individuals living in PGs and small apartments. These users regularly dealt with a mix of laundry from multiple housemates, making sorting and transport inconvenient.

What I did:

1. Observed users interacting with laundry baskets in shared spaces.
2. Noted the full journey: sorting dirty clothes โ†’ transporting to laundry โ†’ washing โ†’ drying โ†’ storing.
3. Identified pain points:
– Difficulty in separating clothes by type (e.g., whites, delicates, regular wash).
– Physical strain from carrying overloaded baskets.
– Bad odor due to poor airflow in closed plastic baskets.
– Space taken up by bulky baskets when not in use.
4. Mapped out the emotions and tasks at each stage:
– Sorting (Confusion, delay).
– Transport (Physical discomfort).
– Post-laundry (No ventilation, clutter).
5. Designed solutions directly based on the journey:
Detachable baskets for easy pre-sorting.
Wheels for effortless mobility.
– Ventilation holes to reduce odor buildup.
– Foldable structure for space-saving when not in use.

This journey map helped move beyond surface-level assumptions and design with empathy for everyday tasks that are often overlooked but physically and mentally taxing.

Visual Reference:

Aadhavan M

Product Designer

User Journey Mapping

Mapped the end-to-end journey of users managing their laundry in shared spaces โ€“ uncovered pain points in physical handling, sorting, and hygiene, leading to a more thoughtful redesign.

For the Laundry Basket Redesign project, I conducted contextual research and mapped the user journey of individuals living in PGs and small apartments. These users regularly dealt with a mix of laundry from multiple housemates, making sorting and transport inconvenient.

What I did:

1. Observed users interacting with laundry baskets in shared spaces.
2. Noted the full journey: sorting dirty clothes โ†’ transporting to laundry โ†’ washing โ†’ drying โ†’ storing.
3. Identified pain points:
– Difficulty in separating clothes by type (e.g., whites, delicates, regular wash).
– Physical strain from carrying overloaded baskets.
– Bad odor due to poor airflow in closed plastic baskets.
– Space taken up by bulky baskets when not in use.
4. Mapped out the emotions and tasks at each stage:
– Sorting (Confusion, delay).
– Transport (Physical discomfort).
– Post-laundry (No ventilation, clutter).
5. Designed solutions directly based on the journey:
Detachable baskets for easy pre-sorting.
Wheels for effortless mobility.
– Ventilation holes to reduce odor buildup.
– Foldable structure for space-saving when not in use.

This journey map helped move beyond surface-level assumptions and design with empathy for everyday tasks that are often overlooked but physically and mentally taxing.

Visual Reference:

Scroll to Top